The International Trade Centre (ITC) has partnered with Absa Bank Kenya to launch the Access to Finance Accelerator programme, a six-week intensive initiative aimed at enhancing access to finance for women entrepreneurs in export-driven businesses.
This programme operates under the framework of the SheTrades Commonwealth+ Programme, funded by the United Kingdom (UK) International Development, and focuses on equipping women entrepreneurs with the skills required to create bank-ready business plans and effectively manage risks. It also aims to deepen their understanding of commercial banking, small and medium-sized enterprise (SME) financing, and alternative funding options, thereby bolstering their financial literacy and business preparedness.
Key components of the programme include practical exercises such as pitching sessions, networking opportunities, and exposure to successful business case studies. It emphasizes the role of trade logistics and e-commerce as critical drivers for international business growth. Additionally, participants will benefit from customized financial solutions, expert mentorship, and strategic partnerships, ensuring they are well-positioned to compete globally. The initiative also collaborates with other partners, including the African Guarantee Fund (AGF) and the DHL GoTrade Initiative.
Voices from the Launch Event
During the launch, Absa Bank Kenya’s Business Banking Director, Elizabeth Wasunna, highlighted the bank’s commitment to supporting women entrepreneurs. “At Absa, we are deeply committed to supporting women in business. We acknowledge the challenges and barriers they face in accessing finance and markets necessary to expand their businesses globally. As the SheTrades Kenya Hub host institution, we are proud to be at the forefront of initiatives that bridge the gap between women-led businesses and international markets,” said Ms. Wasunna.
She added that the programme aligns with Absa’s four-pillar approach to supporting businesses: providing access to markets, information, mentorship, and sustainable finance. Senior Advisor for SheTrades Hubs in Eastern and Southern Africa, Phyllis Mwangi, emphasized the significance of the initiative:
“This is a pivotal moment for women entrepreneurs in Kenya as we celebrate the launch of the Access to Finance Accelerator. The programme reflects a shared vision where women have equal opportunities to succeed in business, access critical resources, and scale their operations,” said Ms Mwangi.
Rebecca Schneider, British High Commission Agriculture, Food, and Drink Attaché for Africa, reiterated the importance of empowering women exporters:
“Women entrepreneurs are key to Kenya’s future. They play a critical role in job creation, poverty reduction, and economic growth, particularly in the agricultural sector. Supporting women to overcome barriers and export their products to the UK, Africa, and beyond is vital,” she stated, referencing the opportunities presented by the African Continental Free Trade Area (AfCFTA) Agreement.
Programme Targets
Over the next two years, the Access to Finance Accelerator programme will focus on women exporters operating in manufacturing—including textiles and apparel—handicrafts, hospitality, agribusiness, agri-processing, and service sectors. This initiative aims to empower them to scale their businesses, explore new markets, and enhance their global competitiveness.
