Ziidi MMF enables users to invest funds from their M-PESA wallets into the Ziidi account, where they earn daily accrued interest. The platform aims to make wealth creation accessible and inclusive, fostering financial independence among its users
Safaricom, in collaboration with Standard Investment Bank (SIB) and ALA Capital Limited, has officially launched the Ziidi Money Market Fund (MMF). This innovative unit trust leverages the convenience of M-PESA to provide a simple, faster, and smarter way for Kenyans to invest and grow wealth.
Ziidi MMF enables users to invest funds from their M-PESA wallets into the Ziidi account, where they earn daily accrued interest. The platform aims to make wealth creation accessible and inclusive, fostering financial independence among its users.
Since its public rollout in December 2024, Ziidi MMF has attracted over 450,000 users, with assets under management exceeding Ksh 2.85 billion. The fund is regulated by the Capital Markets Authority (CMA) and managed by expert fund managers, ensuring transparency and accountability.
Transforming Investment for All
“Ziidi MMF is part of our continued efforts to diversify M-PESA beyond payments and deepen financial wellness,” said Dr Peter Ndegwa, CEO of Safaricom PLC. “Ziidi ni Ziidi introduces the mindset that even small steps can lead to significant financial growth, empowering people to define prosperity on their own terms.”
The platform offers customers visibility of their daily earned interest rates, ensuring simplicity and transparency in their investment journey. While no maximum investment limit exists, M-PESA’s transaction caps, Ksh 500,000 daily and Ksh 250,000 per transaction, apply.
Flexibility and Accessibility
Ziidi MMF allows free deposits and withdrawals via M-PESA, providing users with the flexibility to manage their investments according to their needs. Customers can start their investment journey with as little as Ksh 100 by opting in through the M-PESA App or dialling *334*5#. For users who wish to safeguard their savings, Ziidi MMF also includes an option to lock funds to prevent unplanned withdrawals.
Partnership for Financial Inclusion
Safaricom’s partners, SIB and ALA Capital reiterated their commitment to ensuring investors enjoy above-market-average returns while aligning with the government’s bottom-up economic transformation agenda.
“Our partnership with Safaricom allows us to offer an attractive investment portfolio that enhances financial inclusion among low- and mid-income earners,” said James Wangunyu, SIB’s Founder and Managing Director.
“Ziidi MMF is more than just an investment opportunity. It’s a reflection of Safaricom’s commitment to innovation, responsible investing, and long-term value creation,” added Sean Gichuru, ALA’s Chief Investment Officer.
Safaricom’s Vision for Financial Wellness
Safaricom aims to continue innovating and introducing solutions that address the diverse financial needs of its customers. As Dr Ndegwa concluded, “We invite every Kenyan, regardless of financial standing, to take the first step towards wealth creation with Ziidi MMF. Together, let’s redefine prosperity and financial health.”
The launch of Ziidi MMF reinforces Safaricom’s mission to simplify and democratize wealth creation, ensuring every Kenyan has the tools to achieve financial security.
