Softlink Global, a leader in innovative Transportation Management Solutions (TMS), has entered into a strategic partnership with Escrow Africa, a Kenyan fintech and business solutions company. This collaboration aims to help businesses across Kenya and the wider African region optimize their logistics operations and gain a competitive edge in the market.
As part of the partnership, Escrow Africa will serve as Softlink Global’s official representative in Kenya, taking on responsibilities for marketing, sales, and support of the entire Softlink product suite, including the widely acclaimed Logi-Sys TMS application. Logi-Sys provides businesses with a comprehensive suite of tools to streamline their transportation management processes and boost operational efficiency.
Escrow Africa brings invaluable local expertise to the partnership. Their team will support customers throughout the entire product lifecycle, offering services such as:
- Pre-sales and Implementation: Helping businesses select the best solution for their needs and overseeing the seamless implementation of Softlink’s TMS solutions.
- Cutover and Training: Ensuring smooth data migration and offering in-depth training to ensure businesses can maximize the potential of Logi-Sys.
- Ongoing Support and Consulting: Providing continuous support, troubleshooting, and consulting to help clients optimize their logistics operations and achieve greater return on investment.
Kunal Maheswari, Chief Growth Officer of Softlink Global, commented on the partnership: “We’re excited to announce our collaboration with Escrow Africa. This partnership enables us to expand our reach and accelerate growth in Africa, helping businesses thrive through better logistics management.”
Joy Kariuki, CEO of Escrow Africa, added: “Partnering with Softlink Global is a major step forward for us. Together, we are not only driving our growth but also contributing to the development of Africa’s logistics sector, which is poised for transformation through technology and innovation.” This strategic partnership marks a significant milestone in Softlink Global’s mission to support the growth and modernization of logistics across Africa.
