SLC Representation is tasked with engaging the travel trade, executing impactful marketing campaigns, and inspiring UK travellers to experience the magic of Kenya. According to UK travel news outlets, the agency will also revamp the Magical Kenya Training Programme, providing travel agents with in-depth knowledge of Kenya’s diverse attractions and equipping them to confidently promote the destination
The Kenya Tourism Board (KTB) has appointed SLC Representation, a leading UK-based travel agency, to drive growth in the number of tourists visiting Kenya from the United Kingdom.
SLC Representation is tasked with engaging the travel trade, executing impactful marketing campaigns, and inspiring UK travellers to experience the magic of Kenya. According to UK travel news outlets, the agency will also revamp the Magical Kenya Training Programme, providing travel agents with in-depth knowledge of Kenya’s diverse attractions and equipping them to confidently promote the destination.
In addition, SLC will strengthen Kenya’s relationships with key travel operators, tour operators, and media outlets, ensuring the country meets its tourism marketing objectives.
Kenya’s tourism infrastructure has seen significant improvements, including the introduction of premium train carriages on the Standard Gauge Railway (SGR), which connects Nairobi to the coast, a popular route also served by hourly flights to destinations like Mombasa, Diani, Malindi, and Lamu. The completion of the Dongo Kundu bypass has further improved access to the south coast, including Diani, Africa’s top-rated beach destination.
KTB CEO June Chepkemei expressed optimism about the partnership:
“We are delighted to partner with SLC Representation. Their expertise in the UK travel market and passion for delivering exceptional results make them the ideal partner to help us achieve our ambitious growth targets. We are confident this collaboration will unlock the full potential of the UK market for Kenyan tourism.”
Mala Mistry, PR Director at SLC Representation, shared her enthusiasm:
“Kenya is an extraordinary destination, and we are excited to work closely with KTB to showcase its unique magic to the UK market. From hidden gems and thrilling adventure options to new accommodations and enhanced sustainable travel, we are ready to present the best of Kenya to UK travelers. Supported by innovative campaigns, 2025 is set to be a year when Kenya becomes a top destination for UK consumers.”
With this strategic partnership, Kenya is set to amplify its presence in the UK market and attract more visitors to its stunning landscapes, vibrant culture, and world-class attractions.
