By TWV Business Desk
Safaricom has launched Ofa Ya Boda Boda and Bundle Ya Deree, offering ride-hailing drivers and boda boda operator’s affordable connectivity, fuel discounts, insurance, and financial wellness support.
The tailored packages combine competitively priced voice and data bundles. They also offer free access to navigation apps like Google Maps and ride-hailing platforms. These services keep operators connected all day.
To further enhance safety and security, the proposals provide subsidized insurance coverage for accidents, illness, or loss of income. Drivers also receive training on financial literacy and road safety. On the financial empowerment front, Safaricom has introduced Safire Connect forums. Here, drivers and riders are trained in entrepreneurship, digital skills, and AI fluency.
These initiatives build on Safaricom’s commitment to empower transport operators with affordable 4G-enabled devices, bridging the digital divide and enabling them to increase earnings by tapping into online opportunities.
Drivers on the Bundle Ya Deree plan will additionally benefit from fuel discounts on Shell FuelSave Unleaded and V-Power every Friday at all Shell outlets across Kenya.
“We understand the challenges faced by Kenyans in the transport sector, especially with the rising cost of operations. Through our partnership with Safaricom, we aim to ease this burden, with the fuel discounts to drivers being a significant boost for operators,” said Patrick Masinde, Vivo Energy Kenya Retail Manager.
“Our purpose is to transform lives by empowering people through access to people, opportunity, and knowledge. With Ofa Ya Boda Boda and Bundle Ya Deree, we deliver on all three, offering connectivity, safety, insurance, and financial empowerment to this vital sector,” added Fawzia Ali-Kimanthi, Safaricom’s Chief Consumer Business Officer.
The transport sector contributed 4.4% to Kenya’s Gross Domestic Product (GDP) in the 2024 financial year, according to the Kenya National Bureau of Statistics (KNBS) 2025 Economic Survey. With more than 1.4 million registered motorcycles creating over one million direct jobs, boda boda riders remain a cornerstone of livelihoods and economic growth. Most riders earn between KSh 500 and KSh 1,500 per day, generating an estimated KSh 1 billion in daily income.
By addressing high operating costs, safety risks, and financial vulnerability, these new propositions position Safaricom as a trusted partner for Kenya’s transport operators—helping them work smarter, save more, and secure their future.
Boda boda riders can access Ofa Ya Boda by dialling *544*8#, while Bundle Ya Deree is available to online cab drivers by dialling *544*6#.
