By The Weekly Vision Reporter
Salvo Grima Kenya, a subsidiary of the Malta-based Salvo Grima Group, is set to acquire 22,500 shares, representing 75 per cent of Noble Outlook, a Kenyan tobacco distributor, as part of its plan to expand its Fast-Moving Consumer Goods (FMCG) wholesale operations in the country.
According to the COMESA Competition Commission, Salvo Grima Group currently operates a tobacco products distribution business in Rwanda and Libya, and recently launched greenfield operations in wholesale FMCG distribution in Uganda in August.
Through the proposed transaction, the company aims to expand its operations in Kenya by acquiring a majority interest in the target company.
Within the Common Market, Salvo Grima Group also operates in Burundi, the Democratic Republic of Congo, Libya, and Rwanda. “The parties submitted that the target specialises in the distribution of tobacco products in Kenya. The target’s rationale for entering into the proposed transaction is that its founder and current majority shareholder, who is planning to retire, wishes to reduce his executive role in the business and intends to divest most of his investment in the company. The proposed transaction will also provide the necessary capital to facilitate the target’s expansion, and this investment reflects the mutual commitment of both the acquirer and the target to strengthen and broaden reliable wholesale distribution services throughout Kenya,” a notice issued by the Commission stated.
With a workforce of 132 employees, Noble Outlook, which operates in western Kenya, has built a strong reputation for reliable service, deep market knowledge, and trusted partnerships across the region.
This transaction marks a significant step forward in Salvo Grima Group’s long-term strategic vision to expand its footprint in Africa and diversify its distribution network across high-growth markets. The acquisition further complements the Group’s existing operations in Rwanda and Uganda, reinforcing its integrated presence in East Africa.
Noble Outlook brings extensive experience in FMCG distribution and well-established relationships with local suppliers, retailers, and communities. Its operational strengths, combined with Salvo Grima Group’s international expertise, set the foundation for enhanced service delivery, expanded market reach, and scalable growth opportunities.
“Our investment in Noble Outlook reflects our commitment to strengthening our presence in Africa through meaningful, long-term partnerships,” said the Salvo Grima Group leadership team. “The company’s local knowledge and strong team culture perfectly align with our vision for sustainable growth, operational excellence and innovation.”
Salvo Grima Group aims to expand its footprint in East Africa through strategic market entry, leverage shared expertise to enhance operational capability, and drive sustainable growth supported by collaboration and continued investment.
At the core of Salvo Grima Group’s success are its values: Driving Change, Striving to Excel, and Acting with Integrity. These principles guide every decision and ensure that all partnerships deliver exceptional value to customers, communities, and stakeholders worldwide.
The Group extends a warm welcome to the entire Noble Outlook team, whose dedication and expertise have been central to the company’s achievements to date. Together, both organisations look forward to building on this strong foundation and achieving new milestones in the years ahead.
