By The Weekly Vision Business Desk
India-based retail consultancy YourRetailCoach (YRC) is reinforcing its reputation as a trusted partner for multinational retailers planning market entry and expansion, with particular emphasis on Kenya, Nigeria, and the United Arab Emirates.
YRC specialises in helping businesses craft robust retail growth strategies and detailed expansion roadmaps that drive successful market penetration and sustainable geographic growth. With consumer preferences rapidly evolving and substantial untapped opportunities in these markets, demand for such expertise continues to rise.
Global retail chains entering Nigeria, Kenya, and the UAE face a complex mix of challenges and opportunities. To attract local shoppers, brands must thoroughly understand demographics and the competitive landscape. YRC uses extensive real-world data and sophisticated, data-driven site-selection models to ensure rollout plans align precisely with consumer behaviour and are commercially viable from the outset.
Founder Nikhil Agarwal said, “Nigeria, Kenya, and the UAE are spearheading the retail revolution in their regions. Our mission is to equip brands with meticulously researched, well-structured market-entry strategies while ensuring their long-term retail growth remains sustainable.”The consultancy excels in developing expansion roadmaps, conducting in-depth demographic and competitor analysis, and identifying optimum store locations.
Its hands-on site-selection experience guarantees that every new outlet contributes directly to operational efficiency and broader growth objectives. Co-founder Rupal Agarwal commented: “Many brands fail to recognise how vital the right location is in emerging markets.
That is why we always make site selection a cornerstone of every retail growth strategy we design.”Recently, YRC supported a fashion retailer in Kenya by creating a phased expansion roadmap fully aligned with local demographics and the competitive environment.
In the UAE, the firm secures high-traffic sites and delivers data-backed rollout plans that enable seamless market entry without disrupting day-to-day operations. Through its rigorous, tailored, and evidence-based approach, YourRetailCoach empowers multinational retailers to enter and thrive in fast-growing markets such as Kenya, Nigeria, and the UAE with greater precision, reduced risk, and lasting success.
[/full]
